Filmmaker Deepak Tijori is extremely busy with his next venture, a musical titled Hello Mumbai. He is pouring all his concentration and energies into it - so much so that he refused to be a part of a reality show, and thereby some big bucks.

Deepak says, "This is a musical love story, and I am riding on a new wave with this genre, so I am avoiding any kind of distraction and delay that would hamper my work. I would be losing the opportunity to make some big and quick money, but my priority undoubtedly is my film."

That's the 'reality' of showbusiness!