Mumbai: A book chronicling the personal and professional life of super megastar Shah Rukh Khan, 'SRK-Still Reading Khan', will be released on 11 October. Television scriptwriter and Khan's close friend, Mushtaq Sheikh, wrote the book.

Over the years, Mushtaq built close friendships with the film community and says that he has come to regard several colleagues as an extended family. "One such valued member is Shah Rukh. The close proximity with Shah Rukh's world and the firm ties of friendship and as a fellow traveller for a good part of our lives, led to destiny chosing me to be one who would chronicle the story of his journey," the writer said.

"There's always been a patriarch for every field. He leads, people follow. He takes new paths - praised if he's successful, derided if he fails. But then somebody has to do the job.

Somebody has to invent for the others to reinvent. Somebody has to stand up for our fifty six year old philosophy - for the people, by the people, to the people. Shah Rukh Khan did just that. He invades areas where no actor has ever been,"he added.

Mushtaq added that Shah Rukh Khan had stepped into the film world as an outsider, a young man bereaved from the loss of his parents, seeking solace, work and passion in an alien world.

Today, this outsider is the most familiar member in every fan's household. This book is therefore also the tale of a journey that led from a suburban housing colony in New Delhi into the homes, hearts and minds of innumerable fans all over the world, a journey that transcended boundaries of nations, and the artificial barriers of culture.

According to him, the book is the story of a survivor, a winner, a never-ending story of success.

Mushtaq says in the book that a clear brand philosophy and a brilliant understanding of mass psyche has been the strength of the SRK product.

"He is probably the best brand ever churned out by an Indian industry. Outrageous and outspoken in his interviews, he played to the masses right. Then there is the proverbial pinch of salt with which SRK takes himself. While his work reflects his passion, there has always been that wry Black humour that grounds his reality.

He has consistently stripped the idealistic glamour from his profession by branding himself a performer," the writer says about his book.

While one aspect of the story portrays the artist as an individual, another would be an analytical commentary on his body of work and a closer look at the phenonenon that is Shah Rukh, through his films.

'SRK-Still Reading Khan' also explains the strongest aspects of attraction an audience finds in a Shah Rukh film. It talks of the emotions and the economics of being the Shah Rukh Brand.

The book features the star talking unreservedly on his art and acting. Look for it from 11 October.