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KANK Is UK's Biggest Opener
By Krishna Jewel | August 16, 2006
KANK Is UK's Biggest OpenerIt seems the entire world is curious about the trouble in SRK and Abhishek's onscreen paradise. People were curious whether Karan would be able to carry off a bold subject like infidelity. However, Karan Johar has once again hit the bull's eye. His latest film, Kabhi Alvida Naa Kehna, is doing phenomenonal business at the box office.

"The net profit for the film, including overseas, is expected to be Rs 25 crore (Rs 250 million) for the first week only," said Komal Nahta, editor of Film Information, a weekly trade magazine.

Nahta also said KANK would break all records of Indian films abroad.

In the UK, Drawing £750,000 over the weekend and releasing at number five on the UK Top 10, EDI (a UK-based tracking agency) has officially declared Kabhi Alvida Naa Kehna Hindi cinema's biggest opener.

Karan Johar's previous top grosser Kabhi Khushi Kabhie Gham had opened at £411,000, which seems modest in comparison now. It is projected to cross the million-dollar mark in the US, with the collections for Friday and Saturday already reaching $950,000. Australia, Fiji and Mauritius seem to have embraced it with equal enthusiasm.

Back home, KANK, with a multi-star cast, has seen a record opening at many places in the country, and the film is expected to make Rs 60 crore (Rs 600 million) in the first week itself.

It opened to full houses in Mumbai and New Delhi and also saw record openings in places like Nagpur, Jabalpur, Indore and Bhopal.

Mumbai's cinegoers are split over Karan Johar's new baby. "This is exactly the kind of reaction and outcome I had envisaged and I find it very encouraging. I knew I'd open a Pandora's box," admits a triumphant Karan. "Yes, there have been mixed points of view on my point of view, but then it is a bold, mainstream film that is honest and non-judgmental and it was bound to shock. I have created my prototypes of various types of people and what they are going through. You may love it or not, but you certainly can't ignore it."

"The subject is a growing phenomena," he continues, "So it is going to open a lot of debate and a lot of talk and get people to think more and reflect on the reality of relationships. Therein lies the success of this film, for me."

The film was marketed very well and nearly 900 prints were released. In some multiplexes, 14 shows were held in one day.

This seems to be a growing trend, as all the big films like Krrish, Fanaa and Rang De Basanti have been releasing more than 600 prints each.

"KANK will easily collect Rs 2 crore (Rs 20 million) in a week's time in all the 12 centres of Adlabs theatres," said Tushar Dhingra, chief operating officer, Fame Adlabs.

Asked whether KANK was doing well in smaller centres, Dhingra replied, "Yes. In places like Meerut too, KANK got 91 per cent occupancy. The extended weekend because of Independence Day is seeing house full boards at many places."

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