Mumbai: Mention to Hrithik that he one of the most good-looking actors in the industry today, and he’ll humbly deny it.

However, he agrees that the tag of "good-looking" doesn't come at a cheap prize for most. Although there are some, like Shah Rukh Khan, who have very basic self-grooming habits, shower, shave and run a brush through their hair and 'viola', sex god.

There are others who do have a more complex routine, "It is not as easy as it sounds to look good. It is almost as difficult as performing well in a challenging role. It requires a lot of work. It doesn’t happen by just thinking about it you know," says the actor.