Hindi Cinema seems to really be catching the fancy of Germans. After last month's launch of three German magazines on Hindi Cinema, the Germans have further launched a news agency dedicated to Hindi Cinema news.

According to a press release, BNA-Germany aims to provide first-hand news on the goings on in the Hindi Cinema industry. Up until last month, Germans had to rely on English language magazines like Filmfare and Stardust to keep up with their favourite stars and films. These magazines were not only difficult to obtain in Germany, but expensive as well. Additionally, not all fans speak English.

Consequently, publishers determined to take advantage of the growing German interest in Hindi Cinema.

Last month, German film distributor Rapid Eye Movies came out with 'Bollywood Rapid Eye Magazine' featuring Shah Rukh Khan on the cover. The magazine is retailed at most newspaper kiosks in Germany, Austria and Switzerland.

'Indien-Magazin' is another glossy that covers a range of India-related themes. The focus of the first edition was Hindi Cinema, also with Shah Rukh on the cover.

The third magazine is 'ISHQ', which covers films, reviews, fashion, beauty and more.

While 'Bollywood' will have four editions a year, 'Indien Magazin' and 'ISHQ' are bi-monthlies.