Delhi: Today at The Ashoka Hotel, the Chairman of the Egyptian Tourism Authority, Mr. Amerl El Ezaby made the announcement that actress, Celina Jaitley, will be its brand ambassador to endorse the unique attributes of the tourism brand and of the country.

Mr. Amerl El Ezaby, Chairman, Egyptian Tourism Authority said, "The appointment of Ms. Celina Jaitley as our brand ambassador to represent Egypt in India is a major step in taking the brand forward and in promoting our social-cultural aspects. We are very happy to have associated with Celina and we are keen to leverage this relationship in strengthening Brand Egypt in India. We do believe that her vivacious personality compliments the vibrant and mystic beauty of Egypt and her beauty truly represents the spirit of our campaign tagline – nothing compares."

Commenting on her association with Egypt Tourism, Celina Jaitley said, "It is a great honour to be associated with Egypt, the land that has been witness to some of the world’s most glorious times and history. I thank Egypt Tourism for choosing me to represent the Land of The Pharaohs, as their brand ambassador for India. It is indeed a proud and happy moment for me as I have always been fascinated with Egypt for its great historical and cultural heritage, as so many others have been before me. After all, Egypt is home to the world’s last remaining ancient wonders of the world – The Pyramids of Giza. I invite everyone to experience the mystique and charm of Egypt."

Speaking of the immense potential of the Outbound Tourism market from India, His Excellency, The Ambassador of the Aran Republic of Egypt, Dr. Mohammed Higazy, said that Indians are great travellers, who love to explore the world and are people who understand historical and cultural nuances or aspects very well. He went on to say that the Egyptian Tourism Office has started a major advertisement campaign in the Indian market working with Indian travel agents and media.

Almost half million US dollars will be spent in a matter of six months in an effort to encourage traffic between India & Egypt.