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Amitabh Follows Aamir Khan's Lead
By Krishna Jewel | June 01, 2007
Amitabh Follows Aamir Khan's LeadWith the success of the ad Amitabh Bachchan did for Himani Navratna Oil, the company has once again roped him for another ad. This time around he wont be seen being 'preachy' as in the first ad,

In the new ad he will be seen doing what he does best, acting. We will see Big B as a PA speaking in true UP style and explains the newly appointed manager how to beat tension and stress and save the day with Himani Navratna Oil. This ad has been directed by Munnabhai director Rajkumar Hirani and is created by Ramanuj Shastry.

One interesting point, the coming ads will see Amitabh in different regional avatars to promote the brand. It can be recalled that Aamir Khan had donned different regional avatars for the Coke ads.

Senior brand manager of Navratna Oil apparently admits that Navratna campaign is inspired from the Coke ads as such local flavours give a great deal of entertainment value to the masses.

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