"It is true that it got a huge opening primarily because of the IPL, but IPL alone cannot make a film hit. The cricket fever initially made people go to the film but the consistent collection is due to the (quality of) product. The product is good and so the people liked it," he said.
Director Kunal Deshmukh, who made his debut with the film, said that he never expected such a good opening.
"It came as a surprise to us. We knew that we have made a good product but never accepted such a huge success."
The film opened with a record of 85 percent collection in Mumbai and 90-95 percent in other major places of the country. The film has maintained a good collection throughout the week.
Jannat has received the highest opening in 2008 so far, film trade sources said.
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