Shopper's Stop, and Om Shanti Om teamed up to unveil the unique look and feel of the film through a fashion show. The dazzling show featured the lead pair Shah Rukh Khan and Deepika Padukone, along with Arjun Rampal and Shreyas Talpade of Iqbal fame walking the ramp as well showcasing their respective looks from the film.
The stars transcended from the big screen to the ramp in amazingly well.
The evening kicked off with Shreyas Talpade donning a stylized look of the 70's. The next on-lookers saw Deepika Padukone dazzle as she walked the ramp wearing ethnic look crafted by Huate Curry. Arjun Rampal spiced up the fashion show even more when walked the ramp flaunting his classy look from the film recreated by Vattorio Fratini.
The evening reached its climax when the showstopper and King of Bollywood, Shah Rukh Khan, walked the ramp in his stylized new avtaar. His look in the film was recreated by the edgy fashion brand for youth, Push and Shove.
Limited edition clothes and merchandise inspired from the film will retail Shopper's Stop stores across India.
"The movie showcases the stars in two eras, the 70's, and the present 2007. We wanted to associate with the brand, which could be accentuate and replicate the looks and style of Om Shanti Om in the right way", says Farah Khan.
Om Shanti Om will be Farah Khan's second directorial venture after Main Hoon Na. The film is slated to release on November 9.
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