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SRK's 'Dard E Disco' Challenge - You Decide The Moves
By Krishna Jewel | October 03, 2007
SRK's 'Dard E Disco' Challenge - You Decide The Moves

The much debated Dard-e-Disco from Om Shanti Om has become a track that people love to dance to.

Since its release about a month ago, the makers have been following the popularity of the song very closely, and they have come up with a unique idea of involving those very people who have made the song the chartbuster it is today.

Going with Shah Rukh Khan's statement of "You have heard the track, now you decide the moves", CNN-IBN, in collaboration with Farah Khan, has unveiled a unique talent hunt.

Titled Dard-e-Disco Dance Challenge this mega talent hunt has been launched on its website http://features.ibnlive.com/features/2007/dard-e-disco/. Contestants are required to log on and download the Dard-e-Disco track. Then shoot a short video of them self dancing to the song then upload it on the website or send the CD directly to CNN-IBN.

Since the average person on the street may not be internet savvy, for five consecutive weeks CNN-IBN will have their Youth Icon Paras Tomar tour different cities and shoot Dard-e-Disco dancers. Paras' itinerary in these cities has been listed on the website.

States Farah Khan, "I am sure there would be quite a lot of fun in the offering once a common man on the street starts dancing to the beats of 'Dard-e-Disco'. We want every 'bhelpoori wallah' and 'rickshaw wallah' to get grooving to the beat."

"It has to be as whacky as possible. I am expecting people out there to really go mad. " says Farah, adding that the madder the dance steps, more fun it is going to be.

Jury members Farah Khan, Shah Rukh Khan and Deepika Padukone will watch the entries and shortlist contestants in four phases. Short listed entries will be hosted on the website and viewers will rate the videos. Every week five short listed videos will also be aired on CNN-IBN and viewers will vote through SMS.

In the end, five top contestants will be flown to Mumbai for the Grand Finale. The five will get a chance to train with Farah Khan's dancers.

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