He has endorsed everything from colas to cellular services, consumer durables to biscuits...and once again Shah Rukh Khan has signed yet another huge endorsement deal.

SRK will be seen in an ad for Jet Airways to be directed by none other than internationally acclaimed film-maker Shekhar Kapur who just released his film Elizabeth-The Golden Age

Part of the ad is complete and the remaining portion will be shot once the actor and the director wrap up some other commitments.

Shah Rukh is on the Jet Airways board, hence was more than happy to do the endorsement.