MUMBAI: Megastar and Pepsi brand ambassador Shah Rukh Khan will begin a new campaign for the new Pepsi variant launched on the eve of the cricket World Cup. The new gold coloured cola aims to commemorate cricket's premier event, by combining the traditional taste of Pepsi with a lemon twist.

A whole host of marketing schemes have been planned to back the Gold launch, ranging from POS that showcase the Pepsi Gold bottle morphing into the World Cup trophy, to miniature replicas of the World Cup trophy to be given away with purchase of the Pepsi Gold 600ml PET pack. A new television ad goes on air from 7 March 2007; it will depict cricket fans across the country bringing together a message for the Indian cricket team.