Akshay Kumar has been a popular celebrity brand ambassador for Thums Up, with his performances of extreme stunts and high-adventure action. Now, the actor is going to turn up the heat on the action in the new campaign.

In the television ad, he will be performing the extreme sport practiced by the Yamakasi group who do waht is known as 'L'art du déplacement' which is very much like 'Free Running', the tagline of the ad being "Anything for Thunder". This Thums Up ad is slated for a summer release.

According to the company, this sport has never before been seen in India.

Akshay, who is trained in martial arts, is said to be the perfect endorser for 'Thums Up', as his personality matches with the brand personality.

Yamakasi literally means "strong body, strong spirit, strong person", though in French usage its meaning is closer to "high energy".