Shah Rukh Khan's name alone is synonymous sucess, and for an brand he endorses this can only be a good thing. He has endorsed varied product lines such as food & beverages, electronics, cars, motorbikes, clothing and accessories to name a few.

Notching another contract to his ad belt, SRK has made the decision to promote a whisky brand for the popular Diageo Radico Distilleries Pvt. Ltd.

The actor will become brand ambassador to Masterstroke Deluxe Whisky. It is said that SRK was chosen as the brand ambassador as he portrays the brand values of Masterstroke - high quality, and a commitment to perfection.

Shah Rukh is now endorsing a multitude of brands including Hyundai Santro, Tag Heuer, Videocon, Airtel, Pepsi and Sunfeast biscuits, to name just a few.