Coca-Cola India recently announced the six torch bearers for the Olympic Torch Relay, and present among the elite was Aamir Khan.

The six torch bearers were chosen from diverse fields such as Cinema, Government, Corporate house, NGO, Science and grassroots. The criteria for selection involved short listing luminaries who, besides having excelled in their respective fields, should have also demonstrated commitment to the cause of environment stewardship. Aamir was asked to represent Cinema.

Aamir, who is also Coca-Cola's brand ambassador, said, "I am delighted to be a part of the Olympic Torch Relay. This truly is a rare privilege and an absolute honour. What makes this feeling even more special is that it has given me the opportunity to be associated with the world's greatest sporting event and at the same time also raise awareness to the cause of the environment. On behalf of Coca-Cola, I am delighted to announce the roll out of the company's latest environment awareness initiative. The countrywide program includes organizing painting competitions in schools on the theme 'The Need To Protect Environment'. The initiative would involve thousands of students across India."

The selected will run with the Olympic Torch as part of the worldwide Olympic Torch Relay for the 2008 Beijing Olympics. The Olympic Torch Relay began its round-the-world tour in March 2008, this includes a one-day relay in Delhi.

This would be the largest Relay in the history of the Olympic Games, covering approximately 137,000 kilometres (85,128 miles) over a span of 130 days and travelling to all five continents represented by the Olympic Rings.