It is well known that Shah Rukh Khan puts his heart and soul into everything he does.

Of late, it is the inaugural edition of the IPL - Indian Premier League which kicks off in Bangalore today (April 18th) that SRK is pouring himself into.

SRK, who is the proud owner of the Kolkata Knight Riders team, is going all out to promote his team. His promotional music video, 'Korbo Lorbo Jeetbo Re', is already on the air and Shah Rukh has even launched a music album called Nokia 2 Hot 2 Cool.

The actor and the music mogul Bhushan Kumar of T-series officially released the album in association with Nokia at a function in Mumbai this week.

Speaking at the occasion, King Khan said, "I thought of Nokia because Nokia could connect my 22 players who were diverse but came together in one thought - they hated the thought of losing. T Series was the obvious choice because whenever I think of music, the only company that comes to my mind is T Series and I have a long association with Bhushan Kumar since Chalte Chalte days and recently even with Om Shanti Om."

It is certain die-hard SRK fans will be seeking to own this album.